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디지털 디스플레이 Channel OOH/DOOH Vertical 범용플랫폼 Pricing CPC A Ready verified

Kakao Bizboard Performance (CPC)

카카오 · 카카오모먼트

🧠 Use in Media Mix 📄 .md

💰 Pricing

CPC 300~600 KRW (varies by industry/target)

Minimum Budget: 50000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel OOH/DOOH

Vertical 범용플랫폼

Pricing CPC

📡 Media Info

Publisher 카카오

Media 카카오모먼트

Media Type 디지털 · 디스플레이

Pricing Model CPC

📋 Description

A performance-based ad exposed as a native banner at the top of the KakaoTalk chat tab. Also exposed across all Kakao services like KakaoTalk, KakaoPage, KakaoBus, KakaoNavi, KakaoTV, KakaoBank, KakaoMap, and the Daum portal. Supports six creative formats: Object, Thumbnail, Masking, Text, Left Image, and Video. Precise targeting based on Kakao's big data.

🎯 Targeting

Gender, age, region (city/neighborhood level), interests, behavioral patterns, Kakao service usage history, retargeting, device (Android/iOS), time/day targeting

👥 Audience

카카오톡 MAU 4,700만+. 한국 인구 90% 이상 사용. 전 연령대 커버

📍 Placement

카카오톡 채팅탭 상단, 카카오페이지, 카카오버스, 카카오내비, 카카오TV, 카카오뱅크, 카카오맵, 다음 메인/뉴스/연예/쇼핑

📊 KPI Metrics

CTR 0.5~2%, CPC, 전환율, ROAS

📐 Ad Specs

오브젝트형/썸네일형/마스킹형/텍스트형/좌측이미지형/비디오형. 랜딩: URL, 애드뷰, 채널웹뷰, 챗봇, 비즈니스폼, 앱마켓

💰 Minimum Budget Details

일 예산 최소 5만원~

🏷️ Tags

카카오 비즈보드 카카오톡 CPC 디스플레이 카카오모먼트

Connected hubs for this product

카카오 OOH/DOOH 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 카카오 is mainly reviewed in a OOH/DOOH context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPC 300~600 KRW (varies by industry/target). The minimum budget reference is 50000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Gender, age, region (city/neighborhood level), interests, behavioral patterns, Kakao service usage history, retargeting…. Then review audience: 카카오톡 MAU 4,700만+. 한국 인구 90% 이상 사용. 전 연령대 커버. Placement context: 카카오톡 채팅탭 상단, 카카오페이지, 카카오버스, 카카오내비, 카카오TV, 카카오뱅크, 카카오맵, 다음 메인/뉴스/연예/쇼핑.