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TV 지상파/예능 Channel TV Vertical 엔터테인먼트 Pricing 하이브리드 A Ready verified

MBC I Live Alone Mid-CM (Tier 1)

MBC · MBC

🧠 Use in Media Mix 📄 .md

💰 Pricing

Based on Mid-CM package: 300 million KRW (250 million KRW for PIB sales). Based on 15 seconds

Minimum Budget: 250000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 지상파/예능

Channel TV

Vertical 엔터테인먼트

Pricing 하이브리드

📡 Media Info

Publisher MBC

Media MBC

Media Type TV · 지상파/예능

Pricing Model CPP/CPRP

📋 Description

MBC's representative Tier 1 entertainment program 'I Live Alone' mid-program advertisement 15 seconds. MBC's highest premium product. Mid-CM application budget standard 300 million KRW (minimum 250 million KRW). Bonus not available. January 2026 average commercial audience rating 1.687% (Target2). If the number of initial airings increases, calculated as (Initial airings applied for / 15 seconds) × Package price.

🎯 Targeting

Program time slot (Fri 23:10~), nationwide terrestrial broadcast

👥 Audience

MBC 나 혼자 산다 시청자. 2030대 핵심 + 전 연령. 평균 시청률 1.687%

📍 Placement

MBC 금요일 '나 혼자 산다' 중간광고

📊 KPI Metrics

CPRP, GRP, 도달률, 평균 광고시청률 1.687%

📐 Ad Specs

15초/30초 CM. 초수 증가 시 배수 적용

💰 Minimum Budget Details

2.5억원~ (PIB 기준)

🏷️ Tags

MBC 나혼자산다 중CM 1티어 예능 TV광고

Connected hubs for this product

MBC TV 엔터테인먼트 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from MBC is mainly reviewed in a TV context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Based on Mid-CM package: 300 million KRW (250 million KRW for PIB sales). Based on 15 seconds. The minimum budget reference is 250000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Program time slot (Fri 23:10~), nationwide terrestrial broadcast. Then review audience: MBC 나 혼자 산다 시청자. 2030대 핵심 + 전 연령. 평균 시청률 1.687%. Placement context: MBC 금요일 '나 혼자 산다' 중간광고.