디지털 네이티브 Channel 네이티브 Vertical 교육/키즈 Pricing 하이브리드 A Ready verified

Everytime

🧠 Use in Media Mix 📄 .md

💰 Pricing

Splash: 1 day 10 million KRW (2 million+ impressions), 3 days 25 million KRW (6 million+ impressions). Bottom Pop-up: Weekday 1 day 12 million KRW (1.2 million impressions), Weekend 1 day 10 million KRW (1 million impressions), 3 days 27 million KRW (2 million impressions). Community Board: CPM 1,000 KRW, CPP 7 days 10 million KRW, CPP 30 days 30 million KRW (Semester start season: CPP 7 days 12 million KRW). Community Native: CPM 6,000 KRW (Basic), Targeting CPM 7,200 KRW. Home Banner: 7 days 7 million KRW (6.3 million impressions), Semester start season 7 days 8.4 million KRW. Home Card: 7 days 5 million KRW (1.05 million impressions), Semester start season 7 days 6 million KRW. Contest/Extracurricular Activities/Recruitment Information: Each 7 days 2 million KRW, 30 days 6 million KRW (Semester start season: 7 days 2.4 million KRW). Daily Message (All): 1 time 20 million KRW (2 million impressions, exposure possible for 14 days). Daily Message (Targeting): Base rate 20 KRW/1 person + surcharge per targeting option (School +0 KRW, Region +5 KRW, Gender +10 KRW, Academic Year +15 KRW, Department/Major Field +15 KRW). Search Keyword (2026 Q1): Freshmen/Admissions 1 month 7 million KRW, Beauty/Fashion 1 month 5 million KRW, Employment/Recruitment 1 month 3 million KRW, Dating 1 month 2.5 million KRW, Food & Beverage 1 month 2 million KRW, etc. Search Video: 1 day 5 million KRW (500k~700k impressions), 7 days 20 million KRW (3~3.5 million impressions), Semester start season 1 day 6 million KRW, 7 days 20 million KRW.

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 네이티브

Channel 네이티브

Vertical 교육/키즈

Pricing 하이브리드

📡 Media Info

Publisher 에브리타임

Media 에브리타임

Media Type 디지털 · 네이티브

Pricing Model CPM

📋 Description

Everytime is a leading community app for Korean university students. It is one of the apps with the highest proportion of Gen Z and ALPHA generation users and is included among the top 10 apps with a total monthly user count exceeding 20 million from January to May 2025. The primary users are university students, with detailed user characteristics segmented by gender, age group (full age), and academic year (freshmen, lowerclassmen, upperclassmen). Everytime is the largest university life platform in Korea, used by over 9 out of 10 students at all universities nationwide.

🎯 Targeting

Community Native: Gender (Male/Female), Mobile OS (Android/iOS), Other options (Campus, Region (Province/City/District), Academic Year, Birth Year, Department/Major Field) - Separate consultation required. Daily Message (Targeting): School (Campus), Region (Based on campus location, Province/City/District level), Gender (Male/Female), Academic Year (Based on enrollment year), Birth Year, Department/Major Field (Based on user's class schedule).

👥 Audience

대학생 (Gen Z 및 ALPHA 세대 비율 높음). 성비, 연령대(만 나이), 학년별(신입생(25학번), 저학번(21~24학번), 고학번(17~20학번)) 현황 존재. 2025년 1월~5월 잘파 세대(1020대) 사용자 비율 및 월간 사용자 수 평균 데이터 보유. 최근 30일 간의 MAU 기준으로 타깃 모수 집계.

📍 Placement

스플래시: 앱 실행 첫 화면. 하단팝업: 홈 탭 진입 전. 커뮤니티 보드: 게시판 탭 상단, 게시글 목록 상단, 게시글 상세. 커뮤니티 네이티브: 게시글 목록 중단. 홈 배너: 홈 탭 상단. 홈 카드: 홈 탭 중하단. 공모전/대외활동/채용정보: 홈 탭 중하단. 데일리 메시지: 알림 페이지 상단. 검색 키워드: 검색 결과 페이지 최상단. 검색 동영상: 검색 결과 페이지 하단 플로팅.

📊 KPI Metrics

CTR (하단팝업이 가장 우수함), 노출량, 조회율(검색 동영상).

📐 Ad Specs

검색 동영상: 15~180초 길이 영상 가능, 10초 이상 재생 시 1회 재생 수 카운트. 기타 상품별 소재 규격은 문서에 명시되지 않음.

💰 Minimum Budget Details

500만 원 (VAT 별도)

🏷️ Tags

다양한_커뮤니티를_만나보세요! 대학생_타겟을_만나보세요! 20대 취업준비생 대학생 모바일앱 커뮤니티 네이티브광고 디지털광고 GenZ 타기팅 에브리타임

Connected hubs for this product

에브리타임 네이티브 교육/키즈 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 에브리타임 is mainly reviewed in a 네이티브 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Splash: 1 day 10 million KRW (2 million+ impressions), 3 days 25 million KRW (6 million+ impressions). Bottom Pop-up: Weekday 1 day 12 million KRW (1.2 million impressions), Weekend 1 day 10 million KRW (1 million impressions), 3 days 27 million KRW (2 million impressions). Community Board: CPM 1,000 KRW, CPP 7 days 10 million KRW, CPP 30 days 30 million KRW (Semester start season: CPP 7 days 12 million KRW). Community Native: CPM 6,000 KRW (Basic), Targeting CPM 7,200 KRW. Home Banner: 7 days 7 million KRW (6.3 million impressions), Semester start season 7 days 8.4 million KRW. Home Card: 7 days 5 million KRW (1.05 million impressions), Semester start season 7 days 6 million KRW. Contest/Extracurricular Activities/Recruitment Information: Each 7 days 2 million KRW, 30 days 6 million KRW (Semester start season: 7 days 2.4 million KRW). Daily Message (All): 1 time 20 million KRW (2 million impressions, exposure possible for 14 days). Daily Message (Targeting): Base rate 20 KRW/1 person + surcharge per targeting option (School +0 KRW, Region +5 KRW, Gender +10 KRW, Academic Year +15 KRW, Department/Major Field +15 KRW). Search Keyword (2026 Q1): Freshmen/Admissions 1 month 7 million KRW, Beauty/Fashion 1 month 5 million KRW, Employment/Recruitment 1 month 3 million KRW, Dating 1 month 2.5 million KRW, Food & Beverage 1 month 2 million KRW, etc. Search Video: 1 day 5 million KRW (500k~700k impressions), 7 days 20 million KRW (3~3.5 million impressions), Semester start season 1 day 6 million KRW, 7 days 20 million KRW.. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Community Native: Gender (Male/Female), Mobile OS (Android/iOS), Other options (Campus, Region (Province/City/District)…. Then review audience: 대학생 (Gen Z 및 ALPHA 세대 비율 높음). 성비, 연령대(만 나이), 학년별(신입생(25학번), 저학번(21~24학번), 고학번(17~20학번)) 현황 존재. 2025년 1월~5월 잘파 세대(1020대)…. Placement context: 스플래시: 앱 실행 첫 화면. 하단팝업: 홈 탭 진입 전. 커뮤니티 보드: 게시판 탭 상단, 게시글 목록 상단, 게시글 상세. 커뮤니티 네이티브: 게시글 목록 중단. 홈 배너: 홈 탭 상단. 홈 카드: 홈 탭 중하….