디지털 디스플레이 Channel 메시징 Pricing 패키지 A Ready verified

Gobang

🧠 Use in Media Mix 📄 .md

💰 Pricing

Banner Ad (Home Pop-up + Home Efficiency Package): ₩320,000 (VAT excluded, estimated daily average impressions 18,000) / Banner Ad (Youth Housing Top Banner): ₩100,000 (VAT excluded, estimated daily average impressions 3,500) / Banner Ad (Youth Housing Listing Banner): ₩120,000 (VAT excluded, estimated daily average impressions 3,400) / DM Ad: ₩100 (VAT excluded, charged per push notification sent) / Content Ad and Boost UP ad price information not specified.

Minimum Budget: 320000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 메시징

Pricing 패키지

📡 Media Info

Publisher Openrhapsody Corp.

Media 고방

Media Type 디지털 · 디스플레이

Pricing Model CPD

📋 Description

Gobang is Korea's only single-person residence service, providing differentiated content such as exploring various housing types, searching for residences by region, checking location conditions, customized information for single-person living, youth housing information, and curation for those living alone. It is a beloved app among young customers in their 20s-30s and a service trusted by 1 million people living alone. Gobang is a housing app used by people living alone to find housing information, with 300,000 MAU and over 1.2 million cumulative downloads. It is loved by the MZ generation, who make up 85% of its users.

🎯 Targeting

Age group (20-29 years old 55%, 30-39 years old 30%, 40-49 years old 10%, 50-59 years old 2%, other 3%), Gender (Female 60.2%, Male 39.8%), Interests (Single-person residence, Living alone, Youth housing exploration)

👥 Audience

주요 이용자: 2030 젊은 고객층, 자취생. 연령대: 20-29세 55%, 30-39세 30%. 성별: 여성 60.2%, 남성 39.8%. MAU: 30만 명.

📍 Placement

배너 광고: 앱 오픈 화면 (홈 팝업), 홈 배너, 청년 주택 화면 상단, 청년 주택 공고 내 배너. DM 광고: 푸시알림, 카카오 친구톡(협의). 콘텐츠 광고: 네이티브 콘텐츠 내. 부스트 UP 광고: 인스타그램, 블로그, 친구톡 동시 홍보.

📊 KPI Metrics

예상 클릭률 (배너 광고: 홈 팝업+홈 효율 패키지 2.38%, 청년 주택 상단 배너 1.4%, 청년 주택 공고 배너 6.3%), MAU (30만), 1회 접속 시 평균 체류 시간 (7분), 누적 다운로드 (120만+)

📐 Ad Specs

소재 유형: 배너, 컨텐츠 / 디바이스: 모바일

💰 Minimum Budget Details

배너 광고 (홈 팝업 + 홈 효율 패키지): ₩320,000 (VAT 별도, 일 평균 노출 18,000 예상) / 배너 광고 (청년 주택 상단 배너): ₩100,000 (VAT 별도, 일 평균 노출 3,500 예상) / 배너 광고 (청년 주택 공고 배너): ₩120,000 (VAT 별도, 일 평균 노출 3,400 예상) / DM 광고: ₩100 (VAT 별도, 푸시 발송당 과금) / 콘텐츠 광고 및 부스트 UP 광고 가격 정보는 명시되지 않음.

🏷️ Tags

배너광고 자취생 주거서비스 2030 콘텐츠광고 DM광고 SNS광고 1인주거 자취 청년주택 2030타겟 모바일앱 부동산 디지털광고 네이티브광고

Connected hubs for this product

Openrhapsody Corp. 메시징 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Openrhapsody Corp. is mainly reviewed in a 메시징 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Banner Ad (Home Pop-up + Home Efficiency Package): ₩320,000 (VAT excluded, estimated daily average impressions 18,000) / Banner Ad (Youth Housing Top Banner): ₩100,000 (VAT excluded, estimated daily average impressions 3,500) / Banner Ad (Youth Housing Listing Banner): ₩120,000 (VAT excluded, estimated daily average impressions 3,400) / DM Ad: ₩100 (VAT excluded, charged per push notification sent) / Content Ad and Boost UP ad price information not specified.. The minimum budget reference is 320000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Age group (20-29 years old 55%, 30-39 years old 30%, 40-49 years old 10%, 50-59 years old 2%, other 3%), Gender (Female…. Then review audience: 주요 이용자: 2030 젊은 고객층, 자취생. 연령대: 20-29세 55%, 30-39세 30%. 성별: 여성 60.2%, 남성 39.8%. MAU: 30만 명.. Placement context: 배너 광고: 앱 오픈 화면 (홈 팝업), 홈 배너, 청년 주택 화면 상단, 청년 주택 공고 내 배너. DM 광고: 푸시알림, 카카오 친구톡(협의). 콘텐츠 광고: 네이티브 콘텐츠 내. 부스트 UP 광고: 인스타그램….