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디지털 커머스/뷰티 Channel 리테일미디어 Vertical 뷰티 Pricing CPC A Ready verified

Olive Young Online Search Advertising (CPC)

CJ올리브영 · 올리브영

🧠 Use in Media Mix 📄 .md

💰 Pricing

CPC bidding type (varies by keyword/category)

Minimum Budget: 500000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 커머스/뷰티

Channel 리테일미디어

Vertical 뷰티

Pricing CPC

📡 Media Info

Publisher CJ올리브영

Media 올리브영

Media Type 디지털 · 커머스/뷰티

Pricing Model CPC

📋 Description

CPC search advertising that exposes products as ads within search results on the Olive Young online mall and app. As the No.1 retail media in beauty/healthcare category domestically, it directly exposes to users with high purchase intent. Effective for securing competitive advantage during Olive Young Sale (4 times a year) periods when traffic surges.

🎯 Targeting

Search keyword, category, brand, retargeting based on Olive Young purchase history

👥 Audience

올리브영 MAU 1,200만+. 20~40대 여성 중심, 뷰티/건강 관심 구매자

📍 Placement

올리브영 앱/웹 검색 결과, 카테고리 페이지, 기획전 내 광고 영역

📊 KPI Metrics

ROAS, CTR, 전환율, 장바구니 추가율

📐 Ad Specs

상품 등록 기반, 올리브영 입점 브랜드 한정

💰 Minimum Budget Details

월 50만원~ (대행사 최소 기준)

🏷️ Tags

올리브영 뷰티 리테일미디어 검색광고 CPC 커머스

Connected hubs for this product

CJ올리브영 리테일미디어 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from CJ올리브영 is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPC bidding type (varies by keyword/category). The minimum budget reference is 500000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Search keyword, category, brand, retargeting based on Olive Young purchase history. Then review audience: 올리브영 MAU 1,200만+. 20~40대 여성 중심, 뷰티/건강 관심 구매자. Placement context: 올리브영 앱/웹 검색 결과, 카테고리 페이지, 기획전 내 광고 영역.