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디지털 검색 Channel 검색 Vertical 커머스 Pricing CPC A Ready verified

Coupang CPC Keyword Ad (Product Ad)

쿠팡 · 쿠팡 광고센터

🧠 Use in Media Mix 📄 .md
💰 Pricing
CPC from 100 KRW~ (varies by keyword competition). Charged at next-price bid + 10 KRW
Minimum Budget: 일 예산 자유 설정
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 검색
Channel 검색
Vertical 커머스
Pricing CPC

📡 Media Info

Publisher 쿠팡
Media 쿠팡 광고센터
Media Type 디지털 · 검색
Pricing Model CPC

📋 Description

A CPC bidding commerce search ad that exposes products as ads on Coupang search results and category pages. Matches user-entered keywords and appears at the top of search results with an 'Ad' label. Uses a next-price auction (2nd place bid + 10 KRW) for reasonable charging. Minimum bid is 100 KRW for non-competitive keywords. Purchase conversion optimized for Korea's #1 e-commerce platform.

🎯 Targeting

Keyword-based, category, negative keyword settings available

👥 Audience

쿠팡 활성 고객 2,250만+ (2024년 3분기). 구매 의도가 높은 쇼핑 사용자

📍 Placement

쿠팡 검색 결과 상단, 카테고리 페이지, 상품 상세 페이지 추천

📊 KPI Metrics

ROAS, 전환율, CPC, 광고 매출

📐 Ad Specs

상품 등록 기반 자동 생성, 키워드 설정/제외 기능

💰 Minimum Budget Details

일 예산 자유 설정

🏷️ Tags

쿠팡 CPC 키워드광고 커머스 전환 이커머스

Connected hubs for this product

쿠팡 검색 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 쿠팡 is mainly reviewed in a 검색 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPC from 100 KRW~ (varies by keyword competition). Charged at next-price bid + 10 KRW. The minimum budget reference is 일 예산 자유 설정, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Keyword-based, category, negative keyword settings available. Then review audience: 쿠팡 활성 고객 2,250만+ (2024년 3분기). 구매 의도가 높은 쇼핑 사용자. Placement context: 쿠팡 검색 결과 상단, 카테고리 페이지, 상품 상세 페이지 추천.

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