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디지털 동영상/프리미엄 Channel 동영상/OTT Vertical 범용플랫폼 Pricing CPM A Ready verified

YouTube Masthead

Google · YouTube

🧠 Use in Media Mix 📄 .md

💰 Pricing

예약형 별도 견적. 대형 런칭 브랜딩 상품

Minimum Budget: 10000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 동영상/프리미엄

Channel 동영상/OTT

Vertical 범용플랫폼

Pricing CPM

📡 Media Info

Publisher Google

Media YouTube

Media Type 디지털 · 동영상/프리미엄

Pricing Model CPM

📋 Description

A fixed daily placement product on the YouTube homepage, which can include video within the banner, making it suitable for branding. Due to its exposure on the main YouTube screen, its visibility impact is significant. It can link to a brand channel within YouTube or to an external link, offering excellent synergy for integrated brand marketing. The expandable format increases in size from the basic dimensions upon click. It operates on a reservation-based billing model, is fixedly exposed on the YouTube main screen for one day, and is sold separately for PC and mobile.

🎯 Targeting

광범위 도달 중심, 국가/시장 단위 예약 집행

👥 Audience

단기간 대규모 인지 확보가 필요한 메가 런칭·행사 캠페인 적합

📍 Placement

YouTube Home 상단 desktop / mobile / TV screens

📊 KPI Metrics

도달, 빈도, 홈피드 점유, 브랜드검색 증분

📐 Ad Specs

예약형 집행, 홈 상단 autoplay, companion asset 일부 지원

💰 Minimum Budget Details

별도 견적형

🏷️ Tags

유튜브 마스트헤드 Masthead 프리미엄 예약형 브랜딩

Connected hubs for this product

Google 동영상/OTT 범용플랫폼 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Google is mainly reviewed in a 동영상/OTT context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is 예약형 별도 견적. 대형 런칭 브랜딩 상품. The minimum budget reference is 10000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: 광범위 도달 중심, 국가/시장 단위 예약 집행. Then review audience: 단기간 대규모 인지 확보가 필요한 메가 런칭·행사 캠페인 적합. Placement context: YouTube Home 상단 desktop / mobile / TV screens.