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디지털 검색 Channel 리테일미디어 Vertical 커머스 Pricing CPC A Ready verified

Naver Shopping Search Ad (Shopping SA)

네이버 · 네이버 쇼핑

🧠 Use in Media Mix 📄 .md
💰 Pricing
CPC 100~500 KRW (varies by category/competitiveness)
Minimum Budget: 10000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 검색
Channel 리테일미디어
Vertical 커머스
Pricing CPC

📡 Media Info

Publisher 네이버
Media 네이버 쇼핑
Media Type 디지털 · 검색
Pricing Model CPC

📋 Description

A commerce-specific search ad that displays product ads in the Naver Shopping tab and the shopping area of integrated search results. It shows product image, price, reviews, and seller information together to achieve high purchase conversion rates. Can be linked with external shopping malls like Naver Smart Store and Coupang. Efficient budget operation with CPC bidding.

🎯 Targeting

Search keyword-based, shopping category, price range, brand filter

👥 Audience

네이버 쇼핑 월간 방문자 3,000만+, 구매 의도가 높은 쇼핑 탐색 사용자

📍 Placement

네이버 쇼핑 탭, 통합 검색 쇼핑 영역, 가격비교 페이지

📊 KPI Metrics

CTR 2~5%, 전환율 3~10%, ROAS, 클릭당 매출

📐 Ad Specs

제품 피드 연동 (제목, 이미지, 가격, URL 필수)

💰 Minimum Budget Details

일 예산 최소 1만원~

🏷️ Tags

네이버 쇼핑검색 커머스 CPC 전환 스마트스토어

Connected hubs for this product

네이버 리테일미디어 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 네이버 is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPC 100~500 KRW (varies by category/competitiveness). The minimum budget reference is 10000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Search keyword-based, shopping category, price range, brand filter. Then review audience: 네이버 쇼핑 월간 방문자 3,000만+, 구매 의도가 높은 쇼핑 탐색 사용자. Placement context: 네이버 쇼핑 탭, 통합 검색 쇼핑 영역, 가격비교 페이지.

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