디지털 네이티브 Channel 네이티브 Vertical 뷰티 Pricing 하이브리드 A Ready verified

Between_PC Exclusive Banner

🧠 Use in Media Mix 📄 .md

💰 Pricing

Home Banner: Official CPM rate 2,500 KRW, CPM 1,750 KRW for executions over 5 million KRW, CPM 1,375 KRW for executions over 10 million KRW (VAT excluded). Notification Banner: Official rate 3 million KRW for 600k impressions per week, discounted rate 2 million KRW / Official rate 12 million KRW for 2.4 million impressions over 4 weeks, discounted rate 6.5 million KRW (VAT excluded). More Banner: Official rate 2 million KRW for 300k impressions per week, discounted rate 1 million KRW / Official rate 8 million KRW for 1.2 million impressions over 4 weeks, discounted rate 3.5 million KRW (VAT excluded). Heart Charging Station (CPI): CPI 300 KRW (VAT excluded). PC Exclusive Banner: Official rate 2.5 million KRW for 5 million impressions per week, discounted rate 1.5 million KRW / Official rate 10 million KRW for 20 million impressions over 4 weeks, discounted rate 5 million KRW (VAT excluded). 20% rate surcharge when targeting is applied.

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 네이티브

Channel 네이티브

Vertical 뷰티

Pricing 하이브리드

📡 Media Info

Publisher 비트윈

Media Between

Media Type 디지털 · 네이티브

Pricing Model CPM

📋 Description

Between is Korea's No. 1 couple messenger, an advertising platform with loyal and trendy 2030 users. It holds various commerce advertisers and big brand advertisers, enabling diverse ad operations for purposes such as branding, app downloads, and events. It possesses excellent traffic with Monthly Active Users (MAU) of 1.2 million and Weekly Active Users (WAU) of 700,000. Korea's No. 1 couple messenger chosen by 1.2 million couples. A media holding many high-loyalty users, with a high proportion of trendy 2030s familiar with purchasing power and mobile usage. Exclusive exposure in the bottom area of the Between PC version. MAU 150k. Has the advantage of exclusive exposure for one brand, recommended for brands/campaigns capable of website landing.

🎯 Targeting

Demographics: Targeting by gender and age (possible in 1-year increments). OS: Targeting for AOS and iOS (OS version requires separate consultation). Region: Targeting for metropolitan/non-metropolitan areas. (For some products, targeting may not be available)

👥 Audience

누적 앱 다운로드 3,500만+, MAU 120만, WAU 70만. 성비: 남녀 5:5. 연령: 2030 비중 89% (20대 51%, 30대 38%, 10대 7%, 기타 4%). 지역: 수도권 거주 71%. OS: iOS 사용 비중 57%. 주요 관심사: 뷰티, 여행/레저, 문화, 커머스, 식품/음료, 의료/제약, 패션, 라이프스타일, 통신/가전, 숙박, 금융.

📍 Placement

홈배너: 비트윈 '홈' 하단 영역 (앱 실행시 첫 화면). 알림배너: 비트윈 '알림' 최상단 영역. 더보기배너: 비트윈 '더보기' 중단 영역. 하트충전소: 비트윈 더보기탭 '무료하트' 영역. Native AD: 비트윈 홈/알림배너를 통한 유입 후 네이티브 콘텐츠 페이지. PC 독점배너: 비트윈 PC 버전 하단 영역.

📊 KPI Metrics

CTR (클릭률). 홈배너: 0.3~0.8%, 알림배너: 0.2~0.6%, 더보기배너: 0.2~0.4%, PC 독점배너: 0.2%.

📐 Ad Specs

소재 유형: 배너 / 디바이스: PC

💰 Minimum Budget Details

홈배너: 500만원 (VAT 별도)

🏷️ Tags

메신저앱 대학생_타겟을_만나보세요! 커플메신저 2030타겟 모바일광고 CPI CPM 네이티브광고 애드네트워크 디지털광고

Connected hubs for this product

비트윈 네이티브 뷰티 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 비트윈 is mainly reviewed in a 네이티브 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Home Banner: Official CPM rate 2,500 KRW, CPM 1,750 KRW for executions over 5 million KRW, CPM 1,375 KRW for executions over 10 million KRW (VAT excluded). Notification Banner: Official rate 3 million KRW for 600k impressions per week, discounted rate 2 million KRW / Official rate 12 million KRW for 2.4 million impressions over 4 weeks, discounted rate 6.5 million KRW (VAT excluded). More Banner: Official rate 2 million KRW for 300k impressions per week, discounted rate 1 million KRW / Official rate 8 million KRW for 1.2 million impressions over 4 weeks, discounted rate 3.5 million KRW (VAT excluded). Heart Charging Station (CPI): CPI 300 KRW (VAT excluded). PC Exclusive Banner: Official rate 2.5 million KRW for 5 million impressions per week, discounted rate 1.5 million KRW / Official rate 10 million KRW for 20 million impressions over 4 weeks, discounted rate 5 million KRW (VAT excluded). 20% rate surcharge when targeting is applied.. The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Demographics: Targeting by gender and age (possible in 1-year increments). OS: Targeting for AOS and iOS (OS version re…. Then review audience: 누적 앱 다운로드 3,500만+, MAU 120만, WAU 70만. 성비: 남녀 5:5. 연령: 2030 비중 89% (20대 51%, 30대 38%, 10대 7%, 기타 4%). 지역: 수도권 거주 71%. OS…. Placement context: 홈배너: 비트윈 '홈' 하단 영역 (앱 실행시 첫 화면). 알림배너: 비트윈 '알림' 최상단 영역. 더보기배너: 비트윈 '더보기' 중단 영역. 하트충전소: 비트윈 더보기탭 '무료하트' 영역. Native AD: 비….