디지털 디스플레이 Channel 디스플레이 Vertical 엔터테인먼트 Pricing CPM A Ready verified

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🧠 Use in Media Mix 📄 .md

💰 Pricing

Official rate: CPM 2,500 KRW. Discounted rates apply for executions of 2 weeks or more: CPM 1,750 KRW for 5 million KRW execution, CPM 1,375 KRW for 10 million KRW execution. (VAT separate)

Minimum Budget: 5000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 디스플레이

Vertical 엔터테인먼트

Pricing CPM

📡 Media Info

Publisher 비트윈 홈배너

Media Between

Media Type 디지털 · 디스플레이

Pricing Model CPM

📋 Description

A large image banner ad product exposed at the bottom of the Between app's home screen. Provides abundant exposure to the 20s-30s couple target with high mobile usage rates, and increases attention with large images. Can expose up to 4 creatives in rotation to secure diversity. Korea's No.1 couple messenger chosen by 1.2 million couples. A media outlet with a large number of high-loyalty users, featuring a high proportion of trendy 20s and 30s demographics familiar with purchasing power and mobile usage. Located at the bottom of the home screen, enabling abundant exposure to the 20s-30s couple target with high mobile usage rates, and helps improve attention with large image banners.

🎯 Targeting

Gender and age targeting (possible by single year), OS targeting (AOS and iOS, OS version requires separate consultation), regional targeting (Metropolitan area/Non-metropolitan area). A 20% price premium applies when targeting is used.

👥 Audience

MAU 120만명, WAU 70만명. 남녀 성비 5:5. 2030 비중 84% (20대 59%, 30대 25%). 수도권 거주 71%. iOS 사용 비중 54%. 구매력과 모바일 사용에 익숙한 트렌디한 2030 세대 이용 비중이 높습니다.

📍 Placement

비트윈 앱 홈 화면 하단

📊 KPI Metrics

예상 CTR: 0.45%, 평균 CTR 범위: 0.4~0.7%

📐 Ad Specs

소재 최대 4개까지 롤링 가능. (구체적인 이미지 사이즈, 파일 형식, 용량 제한은 문서에 명시되지 않음)

💰 Minimum Budget Details

공시 단가: CPM 2,500원. 2주 이상 집행 시 할인 단가 적용: 500만원 집행 시 CPM 1,750원, 1,000만원 집행 시 CPM 1,375원. (VAT 별도)

🏷️ Tags

메신저앱 대학생_타겟을_만나보세요! 커플메신저 모바일광고 배너광고 2030타겟 CPM 이미지배너 앱내배너

Connected hubs for this product

비트윈 홈배너 디스플레이 엔터테인먼트 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 비트윈 홈배너 is mainly reviewed in a 디스플레이 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Official rate: CPM 2,500 KRW. Discounted rates apply for executions of 2 weeks or more: CPM 1,750 KRW for 5 million KRW execution, CPM 1,375 KRW for 10 million KRW execution. (VAT separate). The minimum budget reference is 5000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Gender and age targeting (possible by single year), OS targeting (AOS and iOS, OS version requires separate consultatio…. Then review audience: MAU 120만명, WAU 70만명. 남녀 성비 5:5. 2030 비중 84% (20대 59%, 30대 25%). 수도권 거주 71%. iOS 사용 비중 54%. 구매력과 모바일 사용에 익숙한 트렌디한 2030 세…. Placement context: 비트윈 앱 홈 화면 하단.