모비두 · 소스애드(Sauce AD)
SourceAd is a live commerce and short-form specialized advertising agency, providing data-driven media mixes based on experience from over 4,600 campaign executions. It maximizes real-time customer inflow during live broadcast times and analyzes broadcast inflow paths and user behavior patterns through FC (Funnel by Channel) data analysis to provide customized media recommendations. It also enhances marketing efficiency through segmented targeting using DMP and its self-planned 'Sauce AD Original' live commerce specialized advertising products. Check out SourceAd's Clip Booster Promotion! What is SourceAd? It is a live/short-form commerce specialized advertising service that maximizes sales from real-time live broadcasts based on the industry's largest volume of live commerce data. SourceAd Features 1. Provides live commerce specialized marketing insights accumulated from over 4,600 campaign executions. 2. Data analysis by advertising media (deriving insights per media by analyzing broadcast inflow paths and user behavior patterns) 3. The core of SourceAd...
Age (e.g., 2555 male/female, 3050 female, 35-45 years old), Gender, Payment history (e.g., kindergarten payment history, kids cafe payment history, specific telecom provider payment history, Siren Order payment history, purchase history with average order value over 30,000 KRW), Card holding information (e.g., Kookmin Haengbok Card, I Haengbok Card, Starbucks Hyundai Card, specific telecom provider partnership cards), App installation information (e.g., users with 'I am School' app installed), Interests (e.g., mobile category interest, high engagement with travel products), Financial data-based segmented targeting possible.
주요 이용자는 다양한 라이브커머스 플랫폼(토스, OK캐시백, 캐시워크 등) 및 금융/리워드 앱 사용자입니다. 성공 사례를 통해 2555 남여, 3050 여성, 스타벅스 충성 고객, 레고 가망 구매 고객 등 세분화된 타겟이 언급됩니다. 누적 광고 노출 41억 회+, 누적 광고 클릭 12억 회+, 누적 ADPV 8억 회+의 실적이 있습니다.
광고 노출 위치는 각 제휴 앱 내 특정 탭 또는 지면입니다. 예: OK캐시백 앱 내 쇼핑 탭 노출, 토스 앱 내 혜택 탭 노출, 캐시워크/캐시닥/타임스프레드/지니어트 앱 내 노출, SYRUP 앱 내 모으기 탭 노출, 버즈빌 네트워크 지면, 카카오/네이버(모바일)/메타 지면, 문자메시지(LMS), 푸시 알림(토스 머니알림) 등.
PV(페이지뷰), 예상 및 실제 PV 전환율, 상품 클릭수, CTR, 광고 클릭수, 추정 매출, ROAS, 회원가입수, 개통건수, 시청자 방송 체류시간, 시청자·방송 참여도, 유저 참여도.
소재 유형: 동영상, 배너, 컨텐츠 / 디바이스: 모바일
This product from 모비두 is mainly reviewed in a 리테일미디어 context. Current review note: 가격이 텍스트만 있어 수치 비교가 제한됩니다.
The public pricing text currently shown is Specific pricing information is not explicitly stated. The media mix example table in the proposal mentions 'slot' and 'CPC' methods, and presents estimated performance indicators such as 'Estimated Impressions', 'Estimated CTR', 'Estimated Ad Clicks', 'Media Average PV Conversion Rate', and 'Estimated PV Conversions'.. The minimum budget reference is -, and the source check date is 2026-03-24.
Start with targeting: Age (e.g., 2555 male/female, 3050 female, 35-45 years old), Gender, Payment history (e.g., kindergarten payment history…. Then review audience: 주요 이용자는 다양한 라이브커머스 플랫폼(토스, OK캐시백, 캐시워크 등) 및 금융/리워드 앱 사용자입니다. 성공 사례를 통해 2555 남여, 3050 여성, 스타벅스 충성 고객, 레고 가망 구매 고객 등 세분화된…. Placement context: 광고 노출 위치는 각 제휴 앱 내 특정 탭 또는 지면입니다. 예: OK캐시백 앱 내 쇼핑 탭 노출, 토스 앱 내 혜택 탭 노출, 캐시워크/캐시닥/타임스프레드/지니어트 앱 내 노출, SYRUP 앱 내 모으기 탭 노출….
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