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디지털 OTT/CTV Channel 동영상/OTT Vertical 엔터테인먼트 Pricing 하이브리드 A Ready verified

Netflix Ad-Supported Standard (Pre-roll/Mid-roll)

Netflix · Netflix

🧠 Use in Media Mix 📄 .md

💰 Pricing

CPM undisclosed (premium OTT rate, industry estimated CPM 30,000-50,000 KRW)

Minimum Budget: 30000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype OTT/CTV

Channel 동영상/OTT

Vertical 엔터테인먼트

Pricing 하이브리드

📡 Media Info

Publisher Netflix

Media Netflix

Media Type 디지털 · OTT/CTV

Pricing Model CPM

📋 Description

Premium video ads exposed to viewers on Netflix's ad-supported plan. High attention format as non-skippable ads before/during content viewing. Offers unique formats like single-title sponsorship (exclusive to a specific title), binge ads (Keep Watching), pause ads, QR code ads, etc. Ad-supported plan has 10M+ monthly viewers.

🎯 Targeting

Age, gender, genre preference, viewing mood, viewing time slot, linked to season/title release date

👥 Audience

광고형 요금제 MAU 1,000만+. 35~49세 주축, 높은 가구 소득, 럭셔리/가전 관심층. TV 시청 중심

📍 Placement

콘텐츠 시청 전(Pre-roll), 중간(Mid-roll), 일시정지(Pause), 싱글타이틀 스폰서십

📊 KPI Metrics

광고 기억률 60%, 참여도 업계 평균 +19%, 브랜드 리프트, VTR

📐 Ad Specs

동영상 15~30초, HD 이상. 일시정지 광고: 정지 이미지. QR코드 광고: QR 포함 소재

💰 Minimum Budget Details

캠페인 최소 수천만원~ (프리미엄 상품)

🏷️ Tags

넷플릭스 Netflix OTT 프리미엄 동영상광고 CTV

Connected hubs for this product

Netflix 동영상/OTT 엔터테인먼트 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from Netflix is mainly reviewed in a 동영상/OTT context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPM undisclosed (premium OTT rate, industry estimated CPM 30,000-50,000 KRW). The minimum budget reference is 30000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Age, gender, genre preference, viewing mood, viewing time slot, linked to season/title release date. Then review audience: 광고형 요금제 MAU 1,000만+. 35~49세 주축, 높은 가구 소득, 럭셔리/가전 관심층. TV 시청 중심. Placement context: 콘텐츠 시청 전(Pre-roll), 중간(Mid-roll), 일시정지(Pause), 싱글타이틀 스폰서십.