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OOH (옥외) 디지털사이니지 Channel OOH/DOOH Pricing 하이브리드 A Ready verified

Gwanghwamun Canvas Package

KT나스미디어 · 광화문 캔버스

💰 Pricing
Monthly advertising rate 70 million KRW (KT-square 0.5 slot + N.square 2 slots + lighting advertisements 3 units, 30-second creative, KT-square 35 times/day, N.square 120 times/day, production cost/VAT separate)
Minimum Budget: 70000000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 디지털사이니지
Channel OOH/DOOH
Pricing 하이브리드

📡 Media Info

Publisher KT나스미디어
Media 광화문 캔버스
Media Type OOH (옥외) · 디지털사이니지
Pricing Model 패키지

📋 Description

The Gwanghwamun Canvas Package is a branding package that combines KT-square, Gwanghwamun Station lighting advertisements, and N.square to cover both Gwanghwamun Square and the above-ground/underground traffic flow of Gwanghwamun Station. By combining the representative large display at Gwanghwamun Square with the brand zone inside the station, it enables continuous, immersive exposure in the heart of the city center.

🎯 Targeting

Gwanghwamun Square visitors, Gwanghwamun Station users, CBD office workers, tourists

👥 Audience

광화문 광장과 광화문역을 오가는 오피스 유동과 관광 유동을 함께 포괄하는 도심 핵심 상권 매체

📍 Placement

KT 광화문빌딩 WEST 전광판, 광화문역 지하 2층·지하 3층 출구 방향 브랜드존 및 에스컬레이터 구간

📊 KPI Metrics

광화문광장 뉴스 언급량 2,453건, 인스타그램 언급량 1,353건 및 좋아요 60만+, KT-square 일 35회, N.square 일 120회

📐 Ad Specs

KT-square 광화문 광장 전광판, 광화문역 2·3번 출구 방향 브랜드존 조명 광고 3기, N.square 출구 방향 E/C LED 조합

💰 Minimum Budget Details

7,000만 원

🏷️ Tags

OOH 광화문 전광판 지하철 브랜딩 패키지

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Frequently asked questions

What kind of campaign is this product suited for?

This product from KT나스미디어 is mainly reviewed in a OOH/DOOH context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Monthly advertising rate 70 million KRW (KT-square 0.5 slot + N.square 2 slots + lighting advertisements 3 units, 30-second creative, KT-square 35 times/day, N.square 120 times/day, production cost/VAT separate). The minimum budget reference is 70000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Gwanghwamun Square visitors, Gwanghwamun Station users, CBD office workers, tourists. Then review audience: 광화문 광장과 광화문역을 오가는 오피스 유동과 관광 유동을 함께 포괄하는 도심 핵심 상권 매체. Placement context: KT 광화문빌딩 WEST 전광판, 광화문역 지하 2층·지하 3층 출구 방향 브랜드존 및 에스컬레이터 구간.

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