디지털 동영상 Channel 라디오/오디오 Vertical 엔터테인먼트 Pricing 하이브리드 A Ready verified

Podbbang_Banner Type

팟빵 · 팟빵

🧠 Use in Media Mix 📄 .md

💰 Pricing

Preroll: A Type(1~5 sec) 10 KRW (non-targeting)/20 KRW (channel targeting), B Type(6~10 sec) 20 KRW/40 KRW, C Type(11~20 sec) 30 KRW/60 KRW, D Type(20~40 sec) 50 KRW/100 KRW (SKIP availability and billing timing differ). Edited: Channel-based flat rate (e.g., tbs Kim Eojun's News Factory 15 episodes/3 weeks 5,000,000 KRW, Jung Youngjin Choi Wook's Mabul Show 16 episodes/4 weeks 5,400,000 KRW). Image ads (based on 4-week execution): APP main big banner 5,000,000 KRW, APP player banner 50,000,000 KRW, APP ending banner 8,000,000 KRW, APP ranking banner 1,000,000 KRW, APP individual channel banner 3,000,000 KRW, M.WEB individual channel banner 1,000,000 KRW, PC top banner 3,000,000 KRW (all amounts exclude VAT). CM production cost: 500,000 KRW (VAT excluded).

Minimum Budget: 10

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 동영상

Channel 라디오/오디오

Vertical 엔터테인먼트

Pricing 하이브리드

📡 Media Info

Publisher 팟빵

Media 팟빵

Media Type 디지털 · 동영상

Pricing Model CPM

📋 Description

Podbbang is Korea's first podcast platform, surpassing 3 million monthly average users as of 2019. Audio ads enable multi-platform exposure across all areas where audio exists, such as AI speakers, connected cars, OTT, and cable TV. As listeners choose programs to listen to, ad attention is high, with advantages of no broadcast review regulations and no ad material length restrictions. Podbbang is Korea's first podcast platform, surpassing 3 million users as of 2018, and is a service with a high proportion of affluent 25-45 year olds. Podbbang_Banner Type ads are ads provided in image/native format across various image areas of the service (PC, Mobile Web, App.), and data can be checked in real-time through the ad center.

🎯 Targeting

Channel targeting (selecting specific podcast channels). No specific mention of targeting options (age, gender, etc.), but implies targeting possibility based on user characteristics (25-45 years old, affluent demographic).

👥 Audience

월 평균 이용자 수 약 300만 명. 성별: 남성 56%, 여성 44%. 연령대: 20대 42%, 30대 30%, 40대 20%, 10대 미만 1%, 50대 이상 7%. 경제력 있는 25-45세 비중이 높음.

📍 Placement

오디오 광고: 팟캐스트 콘텐츠 내 프리롤, 편집형 삽입, PPL. 이미지 광고: APP 내 메인, 플레이어, 엔딩, 순위, 개별채널 배너 / Mobile Web 개별채널 배너 / PC Web 탑배너.

📊 KPI Metrics

CTR (이미지광고별 제시됨: APP 메인빅배너 0.09%, APP 플레이어배너 2.50%, APP 엔딩배너 1.20%, APP 순위배너 0.10%, APP 개별채널배너 0.20%, M.WEB 개별채널배너 0.30%, PC 탑배너 0.20%), 예상 노출수, 예상 클릭수. 오디오 광고는 청취 횟수 보장 및 실시간 리포트 제공.

📐 Ad Specs

프리롤 오디오: A Type 1~5초, B Type 6~10초, C Type 11~20초 (SKIP 가능 5초 후), D Type 20~40초 (SKIP 가능 10초 후). 편집형 오디오: 콘텐츠 내 직접 삽입. CM 제작: 광고주 시나리오 작성, 성우 최대 2명, 최대 40초, 녹음 1회 진행.

💰 Minimum Budget Details

프리롤: 단가 기준 (10원~100원). 편집형: 채널별 패키지 가격 기준 (예: 4,800,000원). 이미지광고: APP 순위배너 1,000,000원 (최소 1주 이상).

🏷️ Tags

팟캐스트 오디오광고 프리롤 편집형광고 PPL 디지털광고 팟빵 멀티플랫폼

Connected hubs for this product

팟빵 라디오/오디오 엔터테인먼트 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 팟빵 is mainly reviewed in a 라디오/오디오 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Preroll: A Type(1~5 sec) 10 KRW (non-targeting)/20 KRW (channel targeting), B Type(6~10 sec) 20 KRW/40 KRW, C Type(11~20 sec) 30 KRW/60 KRW, D Type(20~40 sec) 50 KRW/100 KRW (SKIP availability and billing timing differ). Edited: Channel-based flat rate (e.g., tbs Kim Eojun's News Factory 15 episodes/3 weeks 5,000,000 KRW, Jung Youngjin Choi Wook's Mabul Show 16 episodes/4 weeks 5,400,000 KRW). Image ads (based on 4-week execution): APP main big banner 5,000,000 KRW, APP player banner 50,000,000 KRW, APP ending banner 8,000,000 KRW, APP ranking banner 1,000,000 KRW, APP individual channel banner 3,000,000 KRW, M.WEB individual channel banner 1,000,000 KRW, PC top banner 3,000,000 KRW (all amounts exclude VAT). CM production cost: 500,000 KRW (VAT excluded).. The minimum budget reference is 10, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Channel targeting (selecting specific podcast channels). No specific mention of targeting options (age, gender, etc.),…. Then review audience: 월 평균 이용자 수 약 300만 명. 성별: 남성 56%, 여성 44%. 연령대: 20대 42%, 30대 30%, 40대 20%, 10대 미만 1%, 50대 이상 7%. 경제력 있는 25-45세 비중이 높음.. Placement context: 오디오 광고: 팟캐스트 콘텐츠 내 프리롤, 편집형 삽입, PPL. 이미지 광고: APP 내 메인, 플레이어, 엔딩, 순위, 개별채널 배너 / Mobile Web 개별채널 배너 / PC Web 탑배너..