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디지털 디스플레이 Channel 리테일미디어 Vertical 커머스 Pricing 하이브리드 A Ready verified

Naver GFA Performance Display Ad

네이버 · 네이버 GFA

🧠 Use in Media Mix 📄 .md

💰 Pricing

CPC 200~800 KRW (varies by industry/target), CPM option available

Minimum Budget: 1000000

Review note

Needs additional review across pricing, targeting, and source quality.

🧭 Taxonomy

Subtype 디스플레이

Channel 리테일미디어

Vertical 커머스

Pricing 하이브리드

📡 Media Info

Publisher 네이버

Media 네이버 GFA

Media Type 디지털 · 디스플레이

Pricing Model CPC/CPM

📋 Description

A performance-based display ad exposed in key service areas of Naver mobile and PC. It appears on Naver Cafe, Band, Webtoon, Series, Smart Channel, etc., and is charged only on a CPC basis upon clicks. The ADVoost AI-based ad system automatically optimizes bidding/budget/targeting. Precise targeting based on Naver's integrated search/shopping/content usage data.

🎯 Targeting

Age, gender, region, interests, Naver service usage behavior, search keywords, retargeting, lookalike audience, device

👥 Audience

네이버 월간 활성 사용자 4,400만+. 전 연령대 커버, 한국 최대 포털

📍 Placement

네이버 카페, 밴드, 웹툰, 시리즈, 스마트채널, 뉴스, 모바일 메인

📊 KPI Metrics

CTR 0.3~1.5%, CPC 효율, 전환율, ROAS

📐 Ad Specs

이미지 배너 (다양한 사이즈), 동영상 소재. 반응형 크리에이티브 지원

💰 Minimum Budget Details

대행사 기준 최소 집행 비용 존재 (일반적 월 100만원~)

🏷️ Tags

네이버 GFA 성과형 디스플레이 CPC 디지털광고

Connected hubs for this product

네이버 리테일미디어 커머스 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 네이버 is mainly reviewed in a 리테일미디어 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is CPC 200~800 KRW (varies by industry/target), CPM option available. The minimum budget reference is 1000000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Age, gender, region, interests, Naver service usage behavior, search keywords, retargeting, lookalike audience, device. Then review audience: 네이버 월간 활성 사용자 4,400만+. 전 연령대 커버, 한국 최대 포털. Placement context: 네이버 카페, 밴드, 웹툰, 시리즈, 스마트채널, 뉴스, 모바일 메인.