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디지털 여행/숙박 Channel 검색 Vertical 여행/숙박 Pricing 하이브리드 A Ready verified

Yanolja Exposure Optimization Advertising

야놀자 · 야놀자

🧠 Use in Media Mix 📄 .md
💰 Pricing
Package based on number of exposures. Differentiated rates by commercial district/area (Light type from KRW 98,000/month~)
Minimum Budget: 98000
Review note
  • Needs additional review across pricing, targeting, and source quality.
🧭 Taxonomy
Subtype 여행/숙박
Channel 검색
Vertical 여행/숙박
Pricing 하이브리드

📡 Media Info

Publisher 야놀자
Media 야놀자
Media Type 디지털 · 여행/숙박
Pricing Model CPM

📋 Description

An integrated advertising product that displays accommodations at the top of all ad spaces within the Yanolja app. A new method introduced in 2024, a single ad purchase secures top exposure across all spaces. Impression-based plans (CPM-type) with differentiated rates by commercial district. The No.1 accommodation/leisure platform in Korea.

🎯 Targeting

Area/commercial district, accommodation type, season, keyword

👥 Audience

야놀자 MAU 600만+. 20~40대, 여행/숙박 탐색 사용자

📍 Placement

야놀자 앱 전체 지면 최상단, 검색 결과, 카테고리, 메인 추천

📊 KPI Metrics

노출 수, 예약 전환율, CTR, ROI

📐 Ad Specs

숙소 등록 기반, 별도 소재 불필요

💰 Minimum Budget Details

월 9.8만원~ (라이트 플랜)

🏷️ Tags

야놀자 숙박 여행 호텔 레저 국내여행

Connected hubs for this product

야놀자 검색 여행/숙박 Categories

Frequently asked questions

What kind of campaign is this product suited for?

This product from 야놀자 is mainly reviewed in a 검색 context. Current review note: Needs additional review across pricing, targeting, and source quality.

How do I confirm pricing and minimum budget?

The public pricing text currently shown is Package based on number of exposures. Differentiated rates by commercial district/area (Light type from KRW 98,000/month~). The minimum budget reference is 98000, and the source check date is 2026-03-24.

Which targeting and placements matter most?

Start with targeting: Area/commercial district, accommodation type, season, keyword. Then review audience: 야놀자 MAU 600만+. 20~40대, 여행/숙박 탐색 사용자. Placement context: 야놀자 앱 전체 지면 최상단, 검색 결과, 카테고리, 메인 추천.

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