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DB benchmark 2026-03-24

KoreanAds DB Coverage Benchmark

This page explains whether the KoreanAds database is complete enough for real media planning using public metrics.

Catalog score
86.1/100
Public benchmark page for catalog coverage, numeric pricing, source provenance, and channel distribution in the KoreanAds database.
Total products
1499
Publishers
569
Numeric pricing
46.7%
Source provenance
78.9%

Score components

Taxonomy

28.0

Pricing

9.5

Breadth

30.0

Depth

18.6

Coverage detail

Metric Value
Publisher normalization 96.7%
Non-generic subtype 73.6%
Non-generic channel bucket 78.3%
Non-generic vertical 67.0%
Canonical pricing model 70.9%
Official / non-aggregator links 78.4%
Source provenance 78.9%
Numeric pricing 46.7%
Numeric minimum budget 34.1%
Price unit 36.7%

Latest update 2026-03-24. Manual original-source review queue: 183 pending items.

Distribution snapshot

Top channel buckets

기타 · 325 디스플레이 · 207 동영상/OTT · 152 네이티브 · 140 리테일미디어 · 103 OOH/DOOH · 88 소셜 · 70 인플루언서 · 68

Top media types

디지털 · 1338 OOH (옥외) · 69 TV · 38 기타 · 27 인쇄 · 18 라디오 · 9

Vertical

범용플랫폼 · 215 커머스 · 193 금융 · 107 뷰티 · 82 헬스케어 · 66 패션 · 64 채용/B2B · 64 엔터테인먼트 · 48

Remaining gaps

  • media_subtype 기타 비중 과다

If you do not know where to start

Frequently asked questions

What does the score mean?

It combines taxonomy quality, pricing coverage, catalog breadth, and strategic-owner depth into one practical DB score.

Why does numeric pricing matter so much?

Media buyers need numeric pricing and minimum budgets to turn a shortlist into a working budget draft quickly.

Why track source provenance separately?

Products with a traced original source are materially more trustworthy than rows that only point to an aggregator page.