# Major Highway Billboard (Pylon Type) Advertising

**Publisher:** 지주 매체사 대표, 매체대행  
**Media:** 야립광고  
**Media Type:** OOH (옥외)
**Subtype:** 야립
**Channel:** OOH/DOOH
**Vertical:** 기타

## 💰 Pricing

50 million to 150 million KRW per month for key locations/metropolitan entry points. 10 million to 50 million KRW per month for general sections.  
**Pricing Model:** 위치별 장기 계약 (월별 분할 계산 기준)  
**Minimum Budget::** 10000000  

## 📋 Description

Extra-large outdoor advertising installed on pylons near major highways such as Gyeongbu and Yeongdong Expressways. Based on high traffic volume, it is a specialized outdoor media for long-term, large-scale brand exposure to drivers and passengers.

## 🎯 Targeting

Interchanges of vehicles on the relevant highway (maximizing effect during holidays and weekends)

## 👥 Audience

고속도로 정체/지정체 구간을 통과하는 수도권 안팎 운전자와 승객

## 📍 Placement

고속도로 변, 주요 나들목(IC), 톨게이트 인근 지주 타워

## 📊 KPI Metrics

도로 일일/월간 통행량 환산 트래픽 도달

## 📐 Ad Specs

대형 프레임 구조물, 전후방 양면 또는 단면 인쇄+야간 조명

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**Updated::** 2026-04-11 08:06:49  

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