# Twitter Promotion Account

**Publisher:** 트위터 코리아  
**Media:** 트위터  
**Media Type:** 디지털
**Subtype:** 소셜
**Channel:** 네이티브
**Vertical:** 패션

## 💰 Pricing

According to the document's campaign objective-billing mapping table, Followers campaigns are billed on a Cost Per Follow (CPF) basis. The fixed daily unit price (CPD) or minimum guaranteed unit price for the Promotion Account (Follower campaign) itself is not separately specified in the document. Based on the FAQ, most promotion tweet series products, excluding fixed-price products like First View/Promoted Trend, are billed via bidding within the IO budget, with monthly post-pay invoicing based on actual spend. Also, agency fees are indicated as inclusive of markup for First View/Promoted Trend, and based on Net amount for other products, so the separate fee structure for Follower campaign proposals must be reviewed independently.  
**Pricing Model:** 기타  
**Minimum Budget::** 12000000  

## 📋 Description

A Twitter Promotion Account is an evergreen growth product that directly expands a brand account's followers within Twitter, thereby enhancing the efficiency of subsequent campaigns. According to the documentation, Twitter supports advanced targeting such as interests, keywords, similar users to followers, conversation topics, events, and tailored audiences, making it particularly strong at acquiring users based on genuine interest rather than simple reach. Especially given Twitter's nature as a platform with active real-time conversations, it can quickly gather audiences reacting to specific issues/trends, which is advantageous for advertisers looking to build follower assets as mid-to-long-term marketing assets. In the Korean market, it operates on an IO-based system, allowing for campaign control and phased follower expansion aligned with brand KPIs and budget.

This is an advertising product that enables you to quickly build a community of people who support and actively use your business. The larger your follower base, the more people you can reach, leading to greater engagement and making it easier to deliver marketing messages. All promotion accounts are differentiated by a promotion icon and can be seen on web (Home, Profile, Explore, Search) and mobile (Explore, Search).

## 🎯 Targeting

According to the document, targeting options applicable to Followers campaigns on Twitter can be combined across purchase stages. Demographic Targeting: Location, Language, Device/Carrier, Gender/Age. Interest-based Targeting: 25 top-level interests and approximately 300 detailed interests (e.g., Style/Fashion, Sports, Finance, Gaming, Movies/TV, Technology, Travel, etc.). Follower Look-alike Targeting: Users similar to followers of specific @accounts (e.g., @adidas, @Reebok, @Nike). Keyword Targeting: Targeting based on searches for specific keywords or engagement with tweets containing keywords (e.g., World Cup, Olympics, Gaming, Movies, New Releases). Conversation Topic Targeting: Topic targeting based on tweet meaning analysis, not keyword matching. Event Targeting: Targeting global/local events within a range from 30 days before start to 2 weeks after end. Retargeting/Custom: Tweet Engagers (Lookback Window by type: Impression 15/30 days, Engagement 45/90 days), Tailored Audiences (Website conversion audiences - Twitter Pixel, App conversion audiences - MACT, Uploaded audiences - ADID). Additional Note: The FAQ states that in Korea, among the targeting options, 'User behavior' and 'Movies & TV shows' are excluded.

## 👥 Audience

트위터 오디언스 플랫폼(TAP) 기준 1B+ 디바이스 규모(문서 내 MoPub 제휴 8억 모바일 디바이스 확장 언급 포함).

## 📊 KPI Metrics

맞춤형 오디언스 등 고도화된 타겟팅을 지원해, 단순 도달보다 실제 관심 기반 유저 확보에 강점이 있습니다.; 한국 시장에서는 IO 기반 운영 체계로 캠페인 통제가 가능해, 브랜드 KPI와 예산에 맞춘 단계적 팔로워 확장이 가능합니다.

## 📐 Ad Specs

프로모션 계정(팔로워 캠페인) 전용의 이미지/영상 크기·용량·확장자 규격은 문서에 별도로 명시되어 있지 않습니다. 운영 스펙으로는 트위터 코리아의 IO(Insertion Order) 기반 집행이 필수이며, 절차는 IO 신청 → 양사 전자서명 → ads.twitter.com에서 운영 순서입니다. 신규 광고주는 일반적으로 2~3일, 기존 광고주는 1~2일의 IO 반영 리드타임이 필요하다고 명시되어 있습니다. 광고 집행 주체는 법인 사업자만 가능, 카드 결제는 불가하며 월 인보이스 기반 외화 송금 방식으로 정산됩니다. 캠페인 세팅 시 캠페인 목표 선택 후 타겟팅·소재를 구성하고, 트윗 문구는 최대 한글 140자(280byte) 기준이 안내됩니다.

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**Source::** [https://ads.twitter.com](https://ads.twitter.com)  
**Original source::** [https://ads.twitter.com](https://ads.twitter.com)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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