# Bbiyag

**Publisher:** 비비드헬스  
**Media:** 삐약  
**Media Type:** 디지털
**Subtype:** 동영상
**Channel:** 리워드
**Vertical:** 헬스케어

## 💰 Pricing

1. Banner _ Splash: 1,000,000 KRW (based on 7 days, VAT separate, exclusive exposure)
2. Banner _ Medication Review: 600,000 KRW (based on 7 days, VAT separate, up to 6 ads rotating)
3. Banner _ Community: 400,000 KRW (based on 7 days, VAT separate, up to 6 ads rotating)
4. Feed _ Community: 500,000 KRW (based on 7 days, VAT separate, up to 6 ads exposed)
5. Feed _ Additional Product: 200,000 KRW (based on 7 days, VAT separate, can be additionally selected when using Feed_Community product)
6. Banner _ Blog: 400,000 KRW (based on 7 days, VAT separate, up to 6 ads rotating)
7. Content _ Blog: 500,000 KRW (price per 1 content publication, VAT separate, exposed for minimum 2 weeks to maximum 6 weeks after publication)
8. KakaoTalk Channel Message: Unit price 200 KRW (charged per send), minimum execution amount 1,000,000 KRW, premium for 20s targeting  
**Pricing Model:** CPP/CPRP  
**Minimum Budget::** 1000000  

## 📋 Description

Bbiyag is a social diet platform specially designed for GLP-1 obesity treatment users. Various social features such as record sharing and real-time Q&A are active, and it provides a wide range of health management content from medical information to exercise and diet management information. 80% of users are premium customers in their 30s and 40s who actively invest in weight loss, showing high purchase intent for weight management products and services.

💉 Korea's largest community for obesity treatment drug users like Wegovy and Mounjaro
- Bbiyag: A diet platform where premium 30s-40s customers actively investing in weight loss gather

Cumulative subscribers 100,000+ / MAU 50,000+ / Average daily time spent 25 minutes / Service activity rate 51.3% / New subscriber growth rate 220%
#1. Korea's largest GLP-1 obesity treatment specialized diet app where users stay for 25 minutes daily
Bbiyag is a social diet app specially designed for GLP-1 obesity treatment users like Wegovy and Mounjaro.
Medication record,...

## 🎯 Targeting

Age targeting (premium option for 20s exists in KakaoTalk Channel messages). User characteristics stated in document: Centered on 30s and 40s, female 58%, male 42%, high rates of overweight and obesity.

## 👥 Audience

누적 가입자 수 10만 명 이상, MAU 4.7~5.1만 명. 사용자 80%는 체중 감량 적극 투자하는 30-40대. 성별: 여자 58%, 남자 42%. 체중 분포: 정상 8%, 과체중 52%, 비만 62.3%. 1인당 일 평균 사용 시간 25분. 서비스 활성도(WAU/MAU) 62.3%.

## 📍 Placement

1. 스플래시: 앱 실행 시 노출되는 화면
2. 약 후기: 약 후기 탭 최상단 메인 배너
3. 커뮤니티: 커뮤니티 탭 최상단 메인 배너
4. 피드 커뮤니티: 커뮤니티 피드 내 게시글 4개마다 1개 반복 노출
5. 피드 부가상품: 홈 화면의 커뮤니티 게시글 미리보기 영역 첫 번째 칸 고정 노출
6. 블로그 배너: 블로그 탭 최상단 메인 배너
7. 콘텐츠 블로그: 블로그 탭 콘텐츠 게시글
8. 카카오톡 채널 메시지: 카카오톡 채팅

## 📊 KPI Metrics

예상 노출 수, 순 노출 사용자 수, 예상 CTR (1%~5%, 3%~4%, 2.4%~12% 등 상품별 상이)

## 📐 Ad Specs

문서에 명시된 소재 규격 정보 없음. 단, 광고 소재는 광고 시작 3영업일 전날 오후 12시까지 제출 필요.

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**Source::** [https://openads.co.kr/item/itemDetail?itemId=1067](https://openads.co.kr/item/itemDetail?itemId=1067)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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