# Twitter Promotion Tweet

**Publisher:** 트위터 코리아  
**Media:** 트위터  
**Media Type:** 디지털
**Subtype:** 소셜
**Channel:** 소셜
**Vertical:** 기타

## 💰 Pricing

Pricing information is not specified in the document. It operates on a CPE bidding model.  
**Pricing Model:** 기타  
**Minimum Budget::** 12000000  

## 📋 Description

This is the most basic Tweet ad product for promoting a Tweet composed of text and creative (image or video). Since user attention to text on Twitter is high (95%) compared to other platforms, the Tweet text connecting to the creative is very important.

Promotion Tweets, unlike regular Tweets, have targeting applied, making it easier to reach the intended target. Targeting types include interest & username targeting and keyword targeting. Interest & username targeting reaches followers of specific interests or usernames (accounts) and similar people. Keyword targeting reaches people who search for, Tweet about, or engage with Tweets containing specific keywords. All Promotion Tweets in timelines are differentiated by a promotion icon and can be seen on web and mobile Twitter timelines.

## 🎯 Targeting

Location, language, device/carrier, gender/age, interests (25 top-level, over 300 detailed), followers (specific Twitter accounts), keywords, conversation topics, events, Tweet engagers (Impression, Engagement), custom audiences (website conversions, app installs, ADID upload). Age targeting can be set in buckets such as 13-24, 13-34, 13-49, 13-54, 13+, 18-24, 18-34, 18-49, 18-54, 18+, 21-34, 21-49, 21-54, 21+, 25-49, 25-54, 25+, 35-49, 35-54, 35+, 50+.

## 👥 Audience

트위터는 타 플랫폼 대비 텍스트에 대한 유저의 주목도가 높기(95%) 때문에, 소재와 연결되는 트윗 텍스트가 매우 중요합니다.; 트위터 플릿(Fleets) 한국 유저 대상 테스트 시작; 위터에서 유저와 더 친밀한 관계 형

## 📍 Placement

트위터 타임라인

## 📊 KPI Metrics

트윗 참여수 (Engagements)

## 📐 Ad Specs

텍스트: 140자 이내(한글 기준). 이미지 비율: 1.91:1 또는 1:1. 비디오 비율: 16:9 또는 1:1. 비디오 길이: 6-15초 권장.

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**Source::** [https://business.x.com/en/advertising](https://business.x.com/en/advertising)  
**Original source::** [https://business.x.com/en/advertising](https://business.x.com/en/advertising)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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