# Criteo Retargeting and Retail Media

**Publisher:** 크리테오  
**Media:** Criteo  
**Media Type:** 디지털
**Subtype:** 디스플레이
**Channel:** 리테일미디어
**Vertical:** 기타

## 💰 Pricing

CPC model (Bid optimization model supported)  
**Pricing Model:** CPC (입찰제)  
**Minimum Budget::** 광고주 규모 및 집행 협의 (일반적으로 월 1,000만원 이상 권장)  

## 📋 Description

Criteo's flagship retargeting product that displays personalized dynamic banners on numerous affiliated publisher ad spaces to users who have visited the advertiser's website. It analyzes user behavior data to automatically recommend optimal products, making it highly advantageous for maximizing ROAS.

## 🎯 Targeting

Behavior-based retargeting, Intent audience-based prospects

## 👥 Audience

글로벌/국내 대규모 오픈웹 및 프리미엄 퍼블리셔의 활성 방문자

## 📍 Placement

크리테오 프리미엄 제휴 매체 네트워크 배너 지면

## 📊 KPI Metrics

ROAS, 전환율, CPA

## 📐 Ad Specs

제품 피드(XML/CSV 연동) 및 크리테오 권장 다이나믹 배너 템플릿

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**Source::** [https://www.criteo.com/kr/](https://www.criteo.com/kr/)  
**Original source::** [https://www.criteo.com/kr/](https://www.criteo.com/kr/)  
**Updated::** 2026-04-11 08:33:49  

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