# SBS SMR Solution

**Publisher:** SBS  
**Media:** SBS SMR Solution  
**Media Type:** 디지털
**Subtype:** 동영상
**Channel:** 네이티브
**Vertical:** 기타

## 💰 Pricing

● Clip Targeting: Enables exclusive advertising on a specific clip until the budget is exhausted, through clip targeting related to PPL, sponsorships, or model issues (minimum execution amount: 6 million KRW).  
**Pricing Model:** CPM  
**Minimum Budget::** 6000000  

## 📋 Description

SBS SMR holds an advantage in content share per channel and number of plays per channel compared to five other broadcasters, and offers SBS Targeting, Content Targeting, Clip Targeting, and SBS Live Mid-roll products.
● SBS Targeting: Ads are exposed randomly within the range of content provided by SBS according to the inventory situation per program, without specifying separate content.
● Content Targeting: Allows securing desired program SOV through purchasing specified content, enabling high-impact campaign operations.
● Clip Targeting: Enables exclusive advertising on a specific clip until the budget is exhausted, through clip targeting related to PPL, sponsorships, or model issues (minimum execution amount: 6 million KRW).
● This product is exposed to viewers watching SBS-TV via SBS (Web/App) On Air.

## 🎯 Targeting

SBS SMR Solution SBS SMR 방송 5개사 대비 채널별 콘텐츠 점유율 및 채널별 재생수가 우위에 있으며, SBS타겟팅, 콘텐츠 타겟팅, 클립 타겟팅, SBS Live Mid-roll상품이 있습니다., ● SBS타겟팅은 별도 콘텐츠 지정 없이 프로그램별 인벤토리 상황에 따라 SBS 제공 콘텐츠 범위 내 랜덤으로 광고가 노출됩니다.

## 📊 KPI Metrics

● SBS타겟팅은 별도 콘텐츠 지정 없이 프로그램별 인벤토리 상황에 따라 SBS 제공 콘텐츠 범위 내 랜덤으로 광고가 노출됩니다., ● 콘텐츠 타겟팅은 지정 콘텐츠 구매로 희망 프로그램 SOV확보가 가능하며 주목도 높은 캠페인 운영이 가능합니다.

## 📐 Ad Specs

소재 유형: 동영상 / 디바이스: PC, 모바일

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**Source::** [https://www.sbs.co.kr/](https://www.sbs.co.kr/)  
**Original source::** [https://www.sbs.co.kr/](https://www.sbs.co.kr/)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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