# Baby Billy

**Publisher:** 베이비빌리  
**Media:** 베이비빌리  
**Media Type:** 디지털
**Subtype:** 소셜
**Channel:** 리테일미디어
**Vertical:** 커머스

## 💰 Pricing

Pricing not available  
**Pricing Model:** CPM  
**Minimum Budget::** 380000  

## 📋 Description

Baby Billy Introduction
Baby Billy is Korea's No. 1 pregnancy/parenting app, used by over 80% of pregnant women.
Baby Billy Features
- Can advertise to women who are pregnant/parenting.
- Core Target: Women in their 30s
- Detailed Targeting: Possible by pregnancy/parenting stage, gender, age, region.
- Internal/External landing possible.
- Over 380,000 monthly active users, over 2 million cumulative downloads.
Advertising Product Introduction
All advertising products can be executed as exclusive or media mix campaigns. Please inquire for details!
*Products have been renewed and are offered at a discounted price.
1. Display Advertising (DA)
• Main Pop-up (CPP)
A pop-up exposed on the main screen seen first upon launching the Baby Billy app. Belongs to the product category with the highest CTR, recommended for campaigns with clear targets and benefits.
• Shopping Pop-up (CPP)
A pop-up banner exposed within the in-app commerce 'Billy Shopping'. Effectively exposed to users interested in shopping, facilitating purchase conversion.
• Snack Pop-up (CPP)
Baby Billy app...

## 🎯 Targeting

디바이스: 모바일

## 👥 Audience

여성

## 📍 Placement

소재: 배너, 메시지, 디바이스: 모바일

## 📊 KPI Metrics

메인 팝업 (CPP) 베이비빌리 앱 실행 후 먼저 보게 되는 메인화면에서 팝업 노출 CTR이 가장 높은 상품에 속하기 때문에 확실한 타겟과 혜택을 가진 캠페인에 추천해요., 쇼핑 팝업 (CPP) 앱 내 커머스인 빌리 쇼핑에 노출되는 팝업 배너로 쇼핑에 관심 있는 유저에게 효과적으로 노출되어 구매 전환을 돕기에 용이해요.

## 📐 Ad Specs

소재 유형: 메시지, 배너 / 디바이스: 모바일

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**Source::** [https://babybilly.co/](https://babybilly.co/)  
**Original source::** [https://babybilly.co/](https://babybilly.co/)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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