# Wisetracker

**Publisher:** ㈜와이즈트래커  
**Media:** WISETRACKER  
**Media Type:** 디지털
**Subtype:** CRM
**Channel:** CRM
**Vertical:** 커머스

## 💰 Pricing

Pricing not available  
**Pricing Model:** CPI  

## 📋 Description

WISETRACKER™ is a mobile customer journey analysis solution that supports marketing optimization by providing integrated analysis of AARRR stage data from user Acquisition, Retention, to Conversion. It integrates and analyzes data from various marketing channels and helps optimize advertising performance by posting back measured ad performance data to the respective media. It also provides features for in-depth analysis of in-app user behavior, content consumption, push message effectiveness, and commerce activities.

A service that provides advertising performance and In-App analysis data, offering virtuous cycle insights into the core app business process of acquisition - retention - conversion.

## 🎯 Targeting

Demographic (gender, age, country), membership status and level, access environment (platform, device, carrier, app version), user behavior (new/returning/valuable users), interests (content consumption patterns), purchase behavior. For audience targeting, ADID/IDFA of users matching specific targets can be extracted.

## 👥 Audience

모바일 앱 사용자. 분석 가능한 사용자 특성: 성별, 연령대(10대, 20대, 30대 등), 회원/비회원, 신규/반복/재방문 사용자, 구매자/비구매자, 플랫폼(iOS, Android), 단말기, 통신사별 세분화 데이터 제공.

## 📍 Placement

분석 대상 모바일 앱 내 모든 사용자 행동 및 콘텐츠. 다양한 마케팅 채널(네이버, 카카오, 페이스북, 바이럴 등)의 광고 성과 트래킹.

## 📊 KPI Metrics

클릭수, 앱 설치수(인스톨), 앱 실행수, 회원가입수, 주문수, 매출액, 전환율, 이탈률, Retention Rate(리텐션), ARPU, ARPPU, 재구매율, 푸시 메시지 응답률 및 전환 효과.

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**Source::** [https://www.wisetracker.co.kr/](https://www.wisetracker.co.kr/)  
**Original source::** [https://www.wisetracker.co.kr/](https://www.wisetracker.co.kr/)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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