# Express/Intercity Bus Exterior Full Wrap & Terminal Advertising

**Publisher:** 전국버스운송사업조합, 터미널 운영사, 매체대행사  
**Media:** 고속버스 광고  
**Media Type:** OOH (옥외)
**Subtype:** 시외/고속버스
**Channel:** OOH/DOOH
**Vertical:** 기타

## 💰 Pricing

For full exterior wraps of express buses, approximately 1 million to 3 million KRW per unit per month depending on the route (Production/installation costs separate, varies by quantity)  
**Pricing Model:** 대당/노선별 월단가  
**Minimum Budget::** 1000000  

## 📋 Description

Includes large-scale wrapping advertising covering all four sides of express and intercity buses connecting regional cities, as well as illumination/digital signage media within regional terminals (express bus terminals/intercity bus terminals). This is the most direct OOH method targeting entire regional areas.

## 🎯 Targeting

Designation of target routes such as Gyeongbu Line, Yeongdong Line, Honam Line. Visitors to rest stops and terminals

## 👥 Audience

타겟 지역 시민, 고속도로 이용객, 지방 주요 상권 유동인구

## 📍 Placement

고속/시외 버스 차량 외부 전체, 지역 거점 버스터미널 내부

## 📊 KPI Metrics

해당 버스 노선 누적 주행 거리 및 경유 도시 인구 커버리지 도달

## 📐 Ad Specs

45인승 버스 좌/우측, 후면, 전면 등 전체 랩핑, 터미널 내부 조명광고

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**Updated::** 2026-04-11 08:06:49  

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