# CashWalk Money-Earning Quiz

**Publisher:** CASHWALK  
**Media:** 캐시워크  
**Media Type:** 디지털
**Subtype:** 리워드
**Channel:** 리워드
**Vertical:** 헬스케어

## 💰 Pricing

Standard Type: Mon-Thu 7 million KRW, Fri-Sat 6 million KRW (450,000 quiz participants guaranteed, average duration 15-24 hours). Premium Type: Mon-Sat 9 million KRW (700,000 quiz participants guaranteed, average duration 14 days). Live Type: Daytime (10 AM-5:30 PM) 2.5 million KRW, Nighttime (6 PM-10 PM) 3 million KRW (200,000/250,000 quiz participants guaranteed, average duration 1 hour). Live Plus Type: Mon-Sat 8 million KRW (7 million KRW during promotion, 450,000 quiz participants guaranteed). Package Type A: Standard Type + Square Banner 150,000 clicks guaranteed, Regular price 10 million KRW, Discounted price 9 million KRW. Package Type B: Premium Type + Square Banner 150,000 clicks guaranteed, Regular price 12 million KRW, Discounted price 11 million KRW. All prices exclude VAT, agency fee 20% separate. Surcharge applies if landing page connection requires app download.  
**Pricing Model:** 정액제  
**Minimum Budget::** 7000000  

## 📋 Description

An ad product in quiz format provided within the CashWalk app. It directly drives a large number of people to the advertiser's product page through quizzes that pique user interest and is designed to lead to product recall and purchase. It utilizes the high daily traffic and loyal user base of the No. 1 healthcare app used by 15 million people.

CashWalk was launched in 2017 and is used by over 10 million people. In CashWalk Money-Earning Quiz, the quiz is directly exposed on the lock screen, with hundreds of thousands participating. You can expose your brand logo on the lock screen, which users must pass through when turning on their smartphones.

## 🎯 Targeting

No targeting options specified in the document. However, regarding app user characteristics, 83% of users are 20+ who are active in mobile ad consumption, evenly distributed across all age groups (Teens 16%, 20s 10%, 30s 17%, 40s 27%, 50+ 30%), gender ratio (Female 67.2%, Male 32.8%) can be referenced.

## 👥 Audience

총 사용자 1,500만 명, MAU 400만 명. 성별: 여성 67.2%, 남성 32.8%. 연령대: 10대 16%, 20대 10%, 30대 17%, 40대 27%, 50대 이상 30%. 충성 사용자 비율 96.5%. 모바일 광고 소비에 적극적인 20대 이상 사용자 비율 83%.

## 📍 Placement

잠금화면 보물상자, 공지사항 팝업, 돈버는퀴즈 리스트(종료 후에도 지속 노출), 퀴즈페이지.

## 📊 KPI Metrics

퀴즈 참여자 수 (보장), UV 증가율, PV 증가율, 매출 건수 증가율, 매출액 증가율, 신규 고객 증가율, 라이브 채널 시청자 수/구매자 수 TOP 순위 진입, 전환 매출.

## 📐 Ad Specs

필요 소재: 잠금화면 보물상자 로고, 퀴즈 페이지 메인 이미지, 공지사항 이미지, 돈버는퀴즈 피드 로고, 퀴즈 체크리스트(퀴즈질문/답). 제작 가이드: 퀴즈 문제 마지막 부분에 정답 초성 힌트 필수 (예: (초성힌트:ㅇㄴㅁ)). 자세한 규격은 별도 소재 제작 가이드 참조.

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**Source::** [https://cashwalk.com/](https://cashwalk.com/)  
**Original source::** [https://cashwalk.com/](https://cashwalk.com/)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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