# A-Bidding

**Publisher:** ㈜디엠피코리아  
**Media:** DMP A-Bidding  
**Media Type:** 디지털
**Subtype:** 검색
**Channel:** 리테일미디어
**Vertical:** 커머스

## 💰 Pricing

1. Keyword Search Ad Auto-Bidding Service Fee (per month, VAT separate):
   - Premium (5~10 min monitoring): List price 6,000 KRW / Partner agency discount price 5,000 KRW
   - Basic (20~30 min monitoring): List price 1,500 KRW / Partner agency discount price 1,000 KRW
   - Light (60~90 min monitoring): List price 600 KRW / Partner agency discount price 400 KRW
   - Daum Keyword Ads (5000 Queries: Can operate 500~5000 keywords): List price 100,000 KRW / Partner agency discount price 80,000 KRW
   - Daum Keyword Ads (10000 Queries: Can operate 1000~10000 keywords): List price 200,000 KRW / Partner agency discount price 160,000 KRW
   ※ Price is per unit, purchasable in units of 10 (e.g., if using 14 Premium, purchase 20 Premium products (100,000 KRW))
2. Naver Shopping Search Ad Auto-Bidding Service Fee (per month, VAT separate):
   - Unique (3~5 min monitoring): List price 6,000 KRW / Partner agency discount price 5,000 KRW
   - Premium (5~10 min monitoring): List price 3,000 KRW / Partner agency discount price 2,500 KRW
   - Basic (20~30 min monitoring): List price 1,500 KRW / Partner agency discount price 1,000 KRW
   - Light (60~90 min monitoring): List price 600 KRW / Partner agency discount price 400 KRW
   ※ Price unit/Purchase unit: 1 unit/10 units (e.g., if using 38 Shopping_Premium, purchase 40 Premium products (100,000 KRW))
3. Statistics (Keyword Bid Price, Competitor Ranking Lookup) Service Fee: Monthly 150,000 KRW (VAT separate, no limit on number of keywords looked up)
4. Naver Keyword Bulk Estimate Service Fee (per month, VAT separate):
   - 10,000: Base price 20,000 KRW (Free for auto-bidding users)
   - 50,000: Base price 80,000 KRW / Auto-bidding users 50,000 KRW / 500,000 KRW+ usage 40,000 KRW / 1,000,000 KRW+ usage 30,000 KRW
   - 100,000: Base price 150,000 KRW / Auto-bidding users 80,000 KRW / 500,000 KRW+ usage 64,000 KRW / 1,000,000 KRW+ usage 48,000 KRW
   - 500,000: Base price 600,000 KRW / Auto-bidding users 300,000 KRW / 500,000 KRW+ usage 240,000 KRW / 1,000,000 KRW+ usage 180,000 KRW
   - 1,000,000: Base price 1,000,000 KRW / Auto-bidding users 500,000 KRW / 500,000 KRW+ usage 400,000 KRW / 1,000,000 KRW+ usage 300,000 KRW
   - Over 1,000,000: Price negotiation  
**Pricing Model:** 정액제  
**Minimum Budget::** 500000  

## 📋 Description

DMP A-Bidding is an automatic bidding solution that automatically adjusts bid prices to meet target rankings for search ads on Naver, Daum, etc., and Naver shopping ads. It provides various functions to streamline search ad operations, such as automatic bidding for keywords and shopping ads, viewing bid prices and competitor rankings by keyword, and bulk keyword estimate extraction. Account permissions can be managed in detail by agency and advertiser.

A keyword ad auto-bidding solution based on real-time rankings, supporting various methods beyond simple ranking-based bidding, such as scheduling and competitor response.

## 🎯 Targeting

Keyword targeting (Naver: PC area Power Link, Biz Site, Mobile Power Link, Power Link More / Daum: Premium Link, Wide Link / Naver Shopping Ads). Ad area selection (PC/Mobile/Mobile More). Target ranking setting (PC 1st~15th, Mobile 1st~5th). Schedule bidding (Ad ON/OFF and target ranking setting possible by day of week/time slot). Max/Min CPC setting (70~100,000 KRW).

## 👥 Audience

대행사와 광고주별로 계정 권한을 세분화하여 관리할 수 있습니다.

## 📍 Placement

네이버 및 다음 검색 결과 페이지 내 키워드 광고 영역 (PC/Mobile). 네이버 쇼핑 검색 결과 페이지 내 쇼핑광고 영역.

## 📊 KPI Metrics

예상노출수, 예상클릭수, 클릭율(CTR), 예상CPC, 예상광고비용. 실제 비딩 기록을 통한 입찰가, 노출순위 추적. 키워드 순위별 평균 입찰가 통계. 경쟁사 시간대별 순위 데이터.

## 📐 Ad Specs

텍스트 기반 키워드 광고. 키워드 대량 등록/수정을 위한 템플릿 파일 사용. 엑셀 파일 다운로드 가능(생성된 파일 저장 기간 일주일).

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**Source::** [https://openads.co.kr/item/itemDetail?itemId=558](https://openads.co.kr/item/itemDetail?itemId=558)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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