# Persona Media Product Testing Marketing

**Publisher:** Persona Media  
**Media:** 페르소나미디어 체험단 마케팅  
**Media Type:** 디지털
**Subtype:** 소셜
**Channel:** 인플루언서
**Vertical:** 뷰티

## 💰 Pricing

Pricing not available  
**Pricing Model:** CPM  

## 📋 Description

Persona Media is a company specializing in cross-border IMC marketing services for the Chinese and global markets. Main services include marketing campaign planning for the Chinese market, collaboration with top-tier Wanghong (KOL) live broadcasts, daily live broadcast operation, influencer marketing, social media official account operation, media mix, and performance marketing. It also provides e-commerce platform marketing, Google ads, and influencer marketing services for global markets (North America, Southeast Asia, etc.).

- Team composed of marketers optimized for over 9 years of local marketing
- Possesses an influencer POOL optimized for brands across various countries (North America, China, Southeast Asia, etc.)
- Proposes strategies necessary for global expansion based on experience and network from collaborating with over 250 brands and companies
Product testing marketing is a marketing strategy that provides consumers with direct experience opportunities for a product or service to enhance brand awareness and trust in the product/service. Through its testing service, Persona...

## 🎯 Targeting

Regional targeting (China, North America, Southeast Asia (Thailand, Vietnam, etc.)), Platform-specific targeting (Xiaohongshu, Douyin, Weibo, WeChat, YouTube, Instagram, TikTok, Lazada, Shopee, Amazon), Category targeting (Beauty, Fashion, Lifestyle, Mom & Baby), Interest targeting (Keyword targeting through search engine marketing)

## 👥 Audience

중국 소비자 (샤오홍슈, 도우인, 웨이보, 위챗 사용자), 글로벌 소비자 (유튜브, 인스타그램, 틱톡 사용자), 특정 카테고리 관심 사용자 (뷰티, 패션, 라이프스타일, 육아). 페르소나 소속 인플루언서 팔로워 수 예시: 추자현 (1.2m), 允仔 (29.1K), 제시카 (9.6m).

## 📍 Placement

중국 소셜 미디어 플랫폼 공식 계정 (샤오홍슈, 웨이보, 도우인, 위챗), 중국 영상 플랫폼 PPL 및 광고 삽입 (텐센트 비디오, iQiyi, Youku, MangoTV), 데일리 라이브 방송, 인플루언서 콘텐츠 내 PPL (인스타그램, 유튜브, 틱톡), 검색엔진 결과 페이지 (바이두 SEM), PR 기사 배포 (런민왕 등 1급 매체), 이커머스 플랫폼 (아마존, 라자다, 쇼피).

## 📊 KPI Metrics

CAC, CPM, DA, CPT, 인터렉션 (좋아요, 댓글, 공유 등)

## 📐 Ad Specs

브랜디드 영상 콘텐츠 제작 (15초 - 60초), 인플루언서 콘텐츠 (인스타그램 스토리, IG 리얼, IG 포스트, 틱톡)

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**Source::** [https://openads.co.kr/item/itemDetail?itemId=858](https://openads.co.kr/item/itemDetail?itemId=858)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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