# COVI

**Publisher:** 코비  
**Media:** 코비(COVI)  
**Media Type:** 디지털
**Subtype:** 동영상
**Channel:** 동영상/OTT
**Vertical:** 뷰티

## 💰 Pricing

Fixed cost per impression. Standard discount rates applied based on ad budget (e.g., no premium for app targeting over 00 billion KRW). Device type, etc., over 00 million KRW.  
**Pricing Model:** CPM  
**Minimum Budget::** 단말기 종 등 00만 원 이상  

## 📋 Description

A mobile video advertising platform that safely delivers video ads to millions of mobile users monthly through key mobile app partnership placements in a fragmented mobile app environment. It provides a voluntary ad-viewing environment that does not disrupt users' content consumption flow, ensuring high completion rates and ad-view retention, and exposes ads on brand-safe, verified placements.

No body description.

## 🎯 Targeting

Demographics (age, gender, occupation, income level), interests, behavioral data, app targeting (based on installed apps). Specific examples: Men and women aged 20 to 40 with primary interests and high interest in high-protein exercise/health, beauty/fashion/hobbies/lifestyle/snacks/events/exercise generations, interests in coupons/health/dating/kids/parenting, based on owned apps (portal, content, interests, consumption tendencies, hobbies). Internal targeting integration possible for working moms, married, assets, occupation, generation, status, profession, others, university students, etc.

## 👥 Audience

월 000만 명 모바일 이용자. 유튜브 프리미엄 이용자 타겟 가능 (연 0월 기준 유튜브 뮤직 앱 설치자 000만 명 대상). 성별/연령 비율 예시: 44.69%, 20.83%, 14.04% (문맥상 세그먼트별 비율로 추정).

## 📍 Placement

주요 모바일 앱 내 제휴 지면. 매체 콘텐츠와 동일한 환경 구현.

## 📊 KPI Metrics

시청 완료율, 광고 시청 유지율, 노출 수, 가시성 기준 충족률 (IAB 기준 노출 2초).

## 📐 Ad Specs

가시성 정책: 총 00픽셀의 50% 이상 식별 가능 시 카운팅, 동영상이 2초간 재생될 때 카운팅. 동영상 규격: IAB(인터랙티브 광고 협회) 표준 동영상 광고 규격 인증 획득.

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**Source::** [https://openads.co.kr/item/itemDetail?itemId=222](https://openads.co.kr/item/itemDetail?itemId=222)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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