# Kakao Game Advertising

**Publisher:** 카카오게임즈  
**Media:** 카카오게임광고  
**Media Type:** 디지털
**Subtype:** OOH
**Channel:** OOH/DOOH
**Vertical:** 범용플랫폼

## 💰 Pricing

Kakao Game Talk Channel Message: Basic type 1 unit/60 KRW, minimum send quantity 1 million units, minimum execution amount 60 million KRW. Premium type 1 unit/70 KRW, minimum send quantity 1 million units, minimum execution amount 70 million KRW. Kakao Game Pre-registration: Platform product (pre-registration exclusive) 1 week/5 million KRW, base 4 weeks 20 million KRW. Roulette exclusive total 70 million KRW. Message combined type total 130 million KRW (based on basic type) or 100 million KRW. Roulette combined type total 202 million KRW (based on basic type) or 150 million KRW. Kakao Game Pre-registration AlimTalk 1 unit/20 KRW (service provided).  
**Pricing Model:** 정액제  
**Minimum Budget::** 60000000  

## 📋 Description

A leading game advertising platform based on KakaoTalk, it possesses a powerful touchpoint with actual game users based on the wide coverage of KakaoTalk, used by 94% of the population. It shows over 90% overlap with most mobile games, making it easy to cover game user targets. As a marketing channel optimized exclusively for 'games', it can secure branding and performance according to marketing objectives for each period.

No body description.

## 🎯 Targeting

Combination targeting by gender, age, and game genre. Kakao Game Talk Channel Message: Male 56%, Female 44%, 10s-20s 34%, 30s-40s 38%, 50+ 25%. Kakao Moment: Custom targets based on Kakao big data, demographic, detailed target settings. Kakao Entertainment: Targets with tendencies similar to mobile game users. Kakao Mobility: Target group of taxi users and car owners aged 20s-40s. Kakao VX: Targets golfers from their 20s to 50+.

## 👥 Audience

카카오게임즈톡채널: 1,200만 게임 고관여 유저. 카카오톡: 대한민국 국민의 94% 사용(48,696,000명). 카카오게임광고 누적 광고주 300개 이상. 카카오게임즈톡채널메시지 이용자 성별: 남성 56%, 여성 44%. 연령대: 1020 34%, 3040 38%, 50대 이상 25%.

## 📍 Placement

카카오게임즈톡채널 메시지: 카카오톡 내 채팅방. 카카오게임사전예약: 게임하기 내 사전예약 리스트 노출. 카카오모먼트: 카카오톡 및 카카오 핵심 서비스 내 다양한 지면. 카카오엔터테인먼트: 카카오페이지, 카카오웹툰, 멜론 플랫폼. 카카오모빌리티: 카카오T, 카카오내비, 택시, 옥외광고. 카카오VX: 카카오골프예약, 프렌즈스크린.

## 📊 KPI Metrics

도달률(카카오게임즈톡채널메시지 100% 도달), 전환율(사전예약 전환율 30%+), 클릭 대비 사전예약 전환율(50%+), 초대 사전예약자 비율(약 20%), 서비스율(130%, 135%).

## 📐 Ad Specs

카카오게임즈톡채널메시지 유형: 와이드 이미지/동영상형, 기본 텍스트형(이미지/동영상), 와이드 리스트형, 캐러셀 피드형(최대 6종 카드), 프리미엄 동영상형(세로형 영상 추천).

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**Source::** [https://www.kakaogamescorp.com/](https://www.kakaogamescorp.com/)  
**Original source::** [https://www.kakaogamescorp.com/](https://www.kakaogamescorp.com/)  
**Updated::** 2026-03-24T16:42:16.268614+00:00  

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